Don’t spend too much time questioning an action. If it fits the mission: do it. And have fun while your at it. You never know what will work, what won’t, and what will take you to a whole new level. The creators of the Youtube sensation What Does the Fox Say, in attempting to make the worst video ever, have been sky-rocketed to international stardom.
The Norwegian comedians have infused a sense of play into million of lives with one 3 minute video. And it spread.